Digital transformation is simply defined as the process of using technology to fundamentally change and improve how businesses operate. According to the Digital Transformation Market Size report published by Kings Research, the global Digital Transformation Market, which was valued at $693.60 billion in 2023, is expected to reach $287.35 billion in 2024 and is forecasted to grow to $3,605.04 billion by 2031. The 2024 report by EY, which highlights the top 10 opportunities for technology companies, emphasizes that one of the key digital transformation trends, generative AI, must be adopted as a game-changing technology. According to Thomson Reuters’ “Future of Professionals Report 2024,” the increasing use of AI will save professionals an average of 4 hours per week. Studies show that companies need to carry out their digital transformation across four main areas of business structure:
- Customer Experience: The use of digital technologies aims to enhance customer satisfaction and loyalty by personalizing interactions and improving service quality.
- Operational Efficiency: Digitizing and automating business processes aims to reduce costs, speed up processes, and optimize resource usage.
- Business Models: Digitalization offers innovative opportunities to create new revenue streams and transform existing business models, enabling businesses to adapt to changing market conditions.
- Data and Analytics: The analysis of data collected through technologies like big data analytics and AI enables more informed and strategic decision-making, improving business performance.
As one of the companies leading the digital transformation of accounting in Turkey, Mikro Yazılım accelerates this process by providing its users with support, especially in operational efficiency. Through integrated software solutions, businesses can manage processes such as accounting, finance, payroll, and inventory more quickly, efficiently, and securely in the digital environment. Mikro Yazılım enables the automation of manual processes, leading to time and cost savings, while also facilitating strategic decision-making with advanced data analytics and reporting tools. In this way, both small and large-scale businesses can take advantage of the opportunities offered by digitalization, gaining a competitive edge and running their operations more efficiently.
References:
https://www.kingsresearch.com/digital-transformation-market-242
https://www.ey.com/en_gl/insights/tmt/top-10-opportunities-for-technology-companies-in-2024
https://www.thomsonreuters.com/en/c/future-of-professionals.html?utm_source=chatgpt.com
